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Masters Welcomes Coaches with a Complementary Membership

By Lauren Beckos
June, 8 2023
Willy Camp Coaches at the Masters Summer Fun Nationals Race on Mt. Hood
Willy Camp Coaches at the Masters Summer Fun Nationals Race on Mt. Hood

All U.S. Ski & Snowboard Alpine Coaches can add a complementary Alpine Master membership to their cart when they renew their membership or contact member services to have it added. Thank you for your hard work and dedication in your sport! We hope you will check out the Masters schedules and events and join us for a race.

There are many benefits to participating in a masters race as a coach:

  • Participation in one masters race earns you 2 continuing education credits. This can be used once every two years. Submit using the continuing education request form after the race. See the framework instructions for more information about continuing ed credits that you are required to get to maintain a current coach's certification.
  • Practice what you preach. Doing what you teach your athletes gives you insights that you don't get from the sidelines. It is informative, valuable, and makes you a better coach.
  • It’s YOU time! Have fun! Remember how exhilarating it is to feel the speed, rhythm, and adrenaline of a ski race. Reconnect with why you first fell in the love with alpine ski racing.
  • Set a course and then get to race it! Contact the masters event organizer to see if a course-setter is needed if you would like to set. (The masters course-setting matrix is available here.)
  • No special gear needed besides a FIS-legal helmet! Masters do not have ski requirements. Throw down on those cheater GS skis or any other skis you've got in your quiver that you love!

Masters racing provides opportunities for adults of all ages and abilities to compete against their peers in alpine ski races across the United States. Masters is a multi-generational, passionate, fun-loving group. Come for the races, stay for the life-long friendships and love of the sport.

For more information about the Masters group in your area:

Division    Website
Central Division    midwestmasters.org
Eastern Division (New England)    nemsracing.org
Eastern Division (Mid-Atlantic)    mamasters.org
Eastern Division (Southern)    saraski.org
 Far West    farwestmasters.org 
Intermountain/Northern    intermountainmasters.org 
Pacific Northwest    pnwdivision.org/masters 
 Rocky    rmmskiracing.org  

 

For more information regarding the Masters program please visit usskiandsnowboard.org/masters.

Sustainability

U.S. Ski & Snowboard, a national and global leader in snow sports, is committed to addressing climate change and stewarding sustainability of winter sports. Millions globally are inspired by winter sports and enjoy healthy, active lifestyles in winter environments. Climate change threatens our winter environments with receding glaciers, rising sea levels, volatile weather cycles and less snowfall.

Moltzan Second in Sölden; Six Americans in Top 20

By Courtney Harkins - Stifel U.S. Ski Team
October, 25 2025
paula moltzan
Paula Moltzan celebrates her podium finish in the first race of the 2025-25 season. (Getty Images/AFP - Johann Groder)

Paula Moltzan stepped onto the podium in the first race of the Audi FIS Ski World Cup season in Sölden, Austria, taking second place - her best World Cup giant slalom result to date. She led an impressive Stifel U.S. Ski Team showing, with six athletes in the top 20, including Mikaela Shiffrin just off the podium in fourth and Nina O’Brien in sixth - tying her personal best. 

"I am so happy with today," said Moltzan. "I felt like I could be on the podium today and I succeeded in that." 

For the first time in more than 30 years, the U.S. women packed six into the second run—and all six ended up in the top 20. Katie Hensien took 12th place and AJ Hurt was 13th, and in just her 15th World Cup start, Elisabeth Bocock was 19th. To further prove that the Stifel U.S. Ski Team is a force to be reckoned with, O’Brien had the fastest second run time, Moltzan’s second run was second fastest, Hurt's was third and Bocock's fifth. In total, five of the top seven fastest second run times were American skiers. 

"I'm happy to put another solid two runs down," said Hensien. "We really like it here. It looks like and it's sweet to have such a stacked, solid team." 

After finishing second in the first run, Moltzan powered to the finish to ski into the lead, even with a mistake on the pitch. She was only beaten by Austrian Julia Scheib, who was thrilled to win in front of her home country. It is Moltzan’s second giant slalom podium, having scored her first in the 2024-25 season in Kronplatz, Italy. She now has six podiums to her name and is hungry for more. Lara Gut Behrami rounded out the podium in third. 

"Scheib and I spent three days of training together and both looked at each other and said we need to do that more often," Moltzan laughed. "Our whole team skied incredibly well and I am so happy to be on this team and with this crew." 

It was also a banner day for Shiffrin, who has publicly spoken about her battle with PTSD after crashing in the giant slalom at the Stifel Killington Cup nearly one year ago. Her fourth place marked a triumphant return to top GS results after struggling in the discipline in her return to racing last season.

"I am so happy," said Shiffrin. "After how I ended last season it was a waiting game and in the end racing was the next step in the preparation phase to get the race mentality and I felt like my mind and my body were connected today - I was so nervous this whole week," said Shiffrin. "I am over the moon." 

Mary Bocock, Keely Cashman and Tricia Mangan also started the race, but did not qualify for a second run. 

The men’s giant slalom in Sölden is up next on Sunday to wrap up the first weekend of racing on the World Cup circuit. 

RESULTS
Women’s giant slalom 

A Letter from the CEO: The 2025-26 Season is Here

By U.S. Ski & Snowboard
October, 24 2025
USA

It’s an exciting time at U.S. Ski & Snowboard! Last night we hosted our 59th Annual NYC Gold Medal Gala presented by J. Crew, where we set a fundraising record, raising $3.2 million that will directly benefit the athletes and organization, including an exciting panel with Lindsey Vonn and Lauren Macuga. And tomorrow… the season officially begins.

Saturday marks the start of the 2025-26 season with the first World Cup in Sölden, Austria for both men’s and women’s alpine. With less than 24 hours until the season officially begins and nearly 100 days until the Opening Ceremony of the Milano Cortina Olympic Winter Games, the wait is over. We’re ready to get started.

As we head into Sölden, I want to take a moment to reflect on how far we’ve come in the last year. Right now, we’re in one of the strongest positions we’ve ever been in – athletically and financially – and with the Olympic and Paralympic Games on the horizon, we’re poised to capitalize on the global attention that’s coming our way.

Which brings me to my first point: saying thank you.

Many people make all of this possible. When I look at how far we’ve come the last few years, I’m reminded that our strength lies in our people – those who care deeply about our athletes, our sports and one another. It’s said often in our world, but it’s true: none of this is done alone. Every podium finish, every career best result, every milestone represents the effort of so many people. We may have 10 sports and 240 athletes, but behind them stand 200+ staff, more than 60 partners and suppliers, 32 board members, 85 trustees, 70 ambassadors, 7,178 coaches, 350 clubs, more than 35,000 U.S. Ski & Snowboard members and millions of fans. We’re one team and that’s what makes this organization extraordinary.

My next point: our impact.

Our impact is visible across every facet of the organization. Financially, we’re stronger than ever, with more than 80% of our funding directly supporting our 
athletes and a model of care that ensures our athletes have everything they need to keep going. Commercially, we’ve entered a new era, securing major multi-year partnerships.. Just this year, we’ve signed or expanded partnerships with Stifel, J.Crew, Dunkin’ and Cloudflare. And in just these last two weeks, we announced new agreements with iCapital, Db, Prevagen, Xfinity and U.S. Army’s 10th 
Mountain Division.

These partnerships aren’t just signed contracts – they’re affirmations of our credibility as a sports team. In the last year, our commercial sales have grown, with 10 partners added. Zooming out, since 2021, we’ve increased commercial revenue by 150% and our overall revenue has increased by more than 75%. On the digital side, from 2023-24 to the 2024-25 season, our digital impact reached new heights. Social media impressions grew by 140%, while earned media impressions skyrocketed from 31 billion to 700 billion. These numbers reflect the incredible momentum behind our athletes, our teams and the growing excitement for snow sports across the world.

And as we prepare for the next decade, we know our impact off the snow is just as important as what we achieve on it. Through initiatives like HERoic, which champions women in sport, and Easy Green, our sustainability program focused on preserving winter for generations to come.

My third point: the future.

Looking ahead, Milano Cortina is just 100 days away and the preparation period going into the Games has been going very well for our athletes and teams. Throughout this summer, we have been busy gearing up, whether it's on snow, in the gym or in the media, with many of our athletes traveling around the world for media summits and commercial shoots, and several publications traveling to Park City to capture our athletes in their element. It’s been exciting and busy getting ready for the season, but the wait is over, and now we’re counting down 100 days until we head to Italy. 

But Milano Cortina is not the only Games we’re preparing for – Salt Lake City-Utah 2034 is less than nine years away. That may seem distant, but in reality, it’s right around the corner. We have a rare opportunity to help shape not just the Olympic and Paralympic Games, but the future of American skiing and snowboarding. 

On the heels of the Paris Games, the Olympic and Paralympic movements are more popular than ever, and we are redefining what it means to be the future of sports excellence. Today, we’re one of the most substantial National Governing Bodies in the U.S. Olympic and Paralympic system. Our mission remains clear: to champion competitive snowsports, develop U.S. champions and make the United States the best in the world at skiing and snowboarding. We’re setting a gold standard in how an NGB can operate, but we’re not complacent. We know there’s always more we can do and that drive propels us into this season and beyond.


My last point: the exciting season ahead.

We’ll host 10 World Cup events across the United States this season - including the Stifel Copper Cup presented by United Airlines, an Audi FIS Alpine World Cup at Copper Mountain and the Stifel Lake Placid Finals, a COOP FIS Cross Country World Cup, in March. Our athletes make us proud on a daily basis… We have the winningest skier of all time, Mikaela Shiffrin, looking to build on her already historic career. She’s joined by an incredible group of teammates across all our teams - like Nick Goepper from the Stifel U.S. Freeski Team, aiming for his fourth Olympic medal in an entirely new discipline; Hydro Flask U.S. Snowboard Team athlete and two-time Olympic champion Chloe Kim; the winningest American cross country skier in history, Jessie Diggins; Olympic champion Lindsey Vonn aiming to complete her comeback in Milano Cortina; 2022 Beijing Olympic medalist Alex Hall; the world’s top-ranked moguls skier Jaelin Kauf; and the most decorated Para snowboarder in history Brenna Huckaby, and there are so many more athletes I could mention. 

All that said, to the U.S. Ski & Snowboard family, which includes our athletes, their families, our members, donors, partners, suppliers, fans and more – thank you for your continued support, dedication and excitement around our sports. The season starts tomorrow, and we’re ready. 

Let’s go!

Best,
Sophie 

History Made at 59th Annual Gold Medal Gala: $3.2 Million Raised 

By Leann Bentley
October, 24 2025
gala
Lindsey Vonn and Lauren Macuga of the Stifel U.S. Alpine Ski Team speak on a panel at the 59th Annual Gold Medal Gala in New York City. (Getty Images)

U.S. Ski & Snowboard hosted the 59th annual Gold Medal Gala, presented by J.Crew, in New York City to celebrate the spirit of the “team behind the team.” In its 59th year, the Gala raised a record-breaking $3.2 million – the largest single night of fundraising in the organization’s history – to directly support U.S. Ski & Snowboard athletes on their road to the Milano Cortina 2026 Olympic & Paralympic Winter Games this winter.

The Zeigfeld Ballroom welcomed back more than 500 guests for the event, including more than 20 athletes representing all sports, alumni, donors, partners, board members and more to celebrate the upcoming season, which begins Saturday with the men’s and women’s World Cup in Sölden, Austria. 

The highlight of the evening featured an inspiring on-stage conversation between Stifel U.S. Alpine Ski Team athletes Lindsey Vonn and Lauren Macuga. The discussion centered around the power of mentorship and full-circle moments. Vonn was Macuga’s hero growing up and now they’re teammates. 

“Lindsey Vonn knows what it takes to win and I want to learn that,” said Macuga, when asked about being a teammate with her childhood hero. Vonn responded, “I was a little intimidated coming back, but I love being around Lauren and the whole team. Lauren will be a leader for a long time.”

The evening also included the presentation of the annual Transcendence Award to Stifel Financial and CEO Ron Kruszewski. This award honors a person, business or organization that transcends snow sports. Stifel’s expanded partnership through 2034 marks the longest deal in U.S. Ski & Snowboard’s history, enabling the organization to invest deeply in the long-term success of its athletes and programs.

Throughout the evening, guests contributed through table purchases, a live auction hosted by Harry Santa-Ollala and a paddle raise – all proceeds made from the evening directly benefit U.S. Ski & Snowboard’s 240 athletes across 10 sports.

“We’re deeply grateful to our supporters, partners, and donors who make nights like this possible,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Our athletes’ success on the world stage reflects the incredible team behind them, and last night was proof of how strong that team truly is. A special thank you to our partners – especially J.Crew, our first-ever presenting partner – and to all of the athletes, donors, trustees, board members and long-time supporters who helped make this our most successful Gala yet.”

Thank you to the Gold Medal Gala chairs, Karen and John Arnold, Jeanne and Sasha Leviant, Alexa and Fernando Maddock and Kathryn and Bill Tyree for their support in putting together this annual event. 

U.S. Ski & Snowboard and iCapital® Announce Partnership to Champion Excellence of Teams

By U.S. Ski & Snowboard
October, 23 2025
icapital logo lockup

U.S. Ski & Snowboard, the national governing body of Olympic and Paralympic ski and snowboard sports in the United States, today announced that iCapital has entered into a sponsorship of the teams within the U.S. Ski & Snowboard, including the Stifel U.S. Ski Team, the Hydro Flask U.S. Snowboard Team, and the Toyota U.S. Para Snowboard Team.

“We’re delighted to welcome iCapital as a sponsor of our teams,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Their commitment to innovation and excellence reflects the same qualities that define our athletes and programs. This sponsorship complements our transformative title partnership with Stifel.”

Building on its golf ambassador program and individual support for international alpine ski racing athletes, iCapital is expanding its presence in winter sports through a new sponsorship with U.S. Ski & Snowboard. This marks the company’s first collaboration with teams. As part of the agreement, iCapital’s name will appear on uniforms and they will activate across digital and hospitality experiences.

“As part of iCapital’s broader sports ambassador program, we’re proud to sponsor the teams and athletes representing U.S. Ski & Snowboard,” said Lawrence Calcano, Chairman and CEO of iCapital. “We connect the global alternative investment ecosystem through intuitive technology and data-driven solutions. This sponsorship reflects that same spirit, creating new opportunities to engage audiences across continents and cultures. As these remarkable athletes compete on the world stage, we’re proud to stand beside them, showing how purposeful connection drives success in both sport and investing.”

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

About iCapital
iCapital is a global leader, shaping the future of global investing for financial advisors, wealth managers, asset managers, and other industry participants. iCapital offers a diverse and complete range of non-traditional investment products on iCapital Marketplace, Enterprise Solutions, and both Technology and Data Services, designed to help drive better outcomes  for all participants in the ecosystem. 

With strategic investment from leading alternative asset managers, wealth managers, and service providers globally, iCapital provides unrivaled access, data connectivity, education, and research programs to advisors and their clients. Leveraging AI and machine learning for digital identity (KYC/AML), iCapital supports compliant and secure investment lifecycle processes. 

iCapital's end-to-end platform manages the lifecycle of non-traditional investment products, making it easier to learn about, buy, manage, and integrate alternative assets, structured investments, and annuities into portfolios, driving growth, scale, and efficiency. Our solution(s) can be customized and offers specific modules as needed. 

iCapital has $994  billion of assets serviced globally on its platform, including $266.5 billion in alternative platform assets, $215 billion in structured investments and annuities outstanding, and $512.7 billion in client assets reported on, and serving over 3,000 wealth management firms and 116,000 active financial professionals.

Headquartered in New York, iCapital operates globally with 16 offices, including major hubs in Zurich, London, Hong Kong, Singapore, Tokyo, and Toronto, and an industry-leading R&D center in Lisbon. iCapital is recognized for its innovation and leadership with accolades from Euromoney (World's Best Technology Provider for Wealth Management), CNBC (World Top Fintech Companies), The Wealthies Alts Investment Platform of the Year, and Forbes Fintech 50.

For more information, visit https://icapital.com | X (Twitter): @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc 

iCapital Media Contact
+1 919 602 2806
icapital@neibartgroup.com 

U.S. Ski & Snowboard Media Contact
+1 978 314 1019
courtney.harkins@usskiandsnowboard.org 

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How to Watch: 2025-26 World Cup Season

By Sierra Ryder
October, 22 2025
crowd image

U.S. Ski & Snowboard athletes are ready for another busy season of competing worldwide and we’re here to break down how you can watch all the action. Broadcast rights are not centralized, which means that every country has the right to sell their World Cup broadcast. This season, there are THREE ways to tune into the 2025-26 season action with Outside, skiandsnowboard.live as well as via broadcast networks NBC, USA Network and CNBC and the streaming platform Peacock.

This 2025-26 season will feature 10 domestic World Cup events, a full international World Cup season and the 2026 Milano Cortina Winter Olympic and Paralympic Games. 

To find out how to watch events every weekend, please check the TV listings under our WATCH tab. Our social media channels will also release each weekend’s schedule weekly, pinned to the top of our feed.  

DOMESTIC EVENTS: Outside, NBC/Peacock/CNBC

  • LIVE: All events held in the United States are LIVE on Outside TV for free, with only an email address needed to watch. Some events will also be aired on NBC and CNBC; most events aired on NBC will also be live-streamed on Peacock simultaneously.
  • ON DEMAND: Outside+ (paid) will have all domestic events on demand. Peacock will not have domestic events on demand. Further NBCUniversal programming details will be announced at a later date.

There is an exciting lineup of commentators for the events. On NBC, this will include Olympic medalists Picabo Street, Hannah Kearney, and Ted Ligety, along with Dan Hicks, Todd Harris, Heather Cox, Tina Dixon, Steve Porino, Todd Richards, Tom Wallisch and U.S. Olympian Trace Worthington. Outside will feature commentating by Johnathan Oetken “DC,” Marco Sullivan, Chris Ernst, Olympian Tricia Byrnes, Pete Arneson, two-time Olympian Heather Mcphie and Ryan Sederquist.

INTERNATIONAL EVENTS (not Austria): ski and snowboard.live
The InFront-owned website skiandsnowboard.live will have nearly all international World Cups live and on-demand on their website and TV apps. All events will have expert commentary.  

AUSTRIAN EVENTS: NBC/Peacock
Peacock will stream a significant portion of events in Austria live. NBC will also have tape-delayed coverage of the Hahnenkammrennen (Kitzbuhel, Austria) in late January. Further programming details will be announced at a later date.

PRICE STRUCTURE:

  • Outside: free (live domestic events - all you need to do is enter an email address) OR $89/year (on-demand domestic events)
  • skiandsnowboard.live: (all international events)
    • all-access (all disciplines) – $19.99/monthly, $79.99/yearly
    • discipline passes – $11.99/monthly
  • NBC/CNBC: free with cable (domestic events, some Austria events)
    Peacock: $7.99/month (domestic live events, Austrian events) 

Making Team USA Presented by Xfinity to Further Invest in U.S. Ski & Snowboard Athletes Going into Milano Cortina 2026   

By Leann Bentley
October, 21 2025
Making Team USA

COLORADO SPRINGS, CO / PARK CITY, UT – U.S. Ski & Snowboard and Team USA officially announce the United States Olympic & Paralympic Committee (USOPC)’s Making Team USA presented by Xfinity will support U.S. Ski & Snowboard athletes throughout the lead up to the Olympic and Paralympic Winter Games Milano Cortina 2026.

The Making Team USA platform debuted during the Olympic and Paralympic Games Paris 2024 and brings fans closer to the qualification journeys of athletes hoping to represent Team USA at the upcoming Olympic and Paralympic Winter Games. Created to generate awareness through athlete features, long-form storytelling and behind-the-scenes video, Making Team USA presented by Xfinity will highlight athletes at the following U.S. Ski & Snowboard events.

  • Stifel Copper Cup presented by United Airlines | men’s and women’s Audi FIS Alpine World Cup | Copper Mountain, CO | Nov. 27-30, 2025

  • Stifel Birds of Prey | men’s Audi FIS Alpine World Cup | Beaver Creek, CO | Dec. 4-7, 2025

  • Visa Big Air presented by Toyota | men’s and women’s FIS Snowboard & Freeski World Cup big air | Steamboat Springs, CO | Dec. 13, 2025

  • Toyota U.S. Grand Prix | men’s and women’s FIS Snowboard & Freeski World Cup halfpipe | Copper Mountain, CO | Dec. 19-20, 2025

  • Toyota U.S. Grand Prix | men’s and women’s FIS Snowboard & Freeski World Cup slopestyle and halfpipe | Aspen, CO | Jan. 9-10, 2026

  • Lake Placid Freestyle World Cup | men’s and women’s Azerbaijan FIS Freestyle World Cup aerials | Lake Placid, NY | Jan. 11-12, 2026

  • Intermountain Health Freestyle International presented by Stifel | men’s and women’s Azerbaijan FIS Freestyle World Cup moguls, dual moguls and aerials | Deer Valley, UT | Jan. 16-18, 2026

Xfinity has been a longstanding partner of U.S. Ski & Snowboard, supporting the organization since 2017. During the 2025-26 season, Making Team USA presented by Xfinity will activate with on-course signage at U.S. Ski & Snowboard’s domestic World Cups.

“We are excited to work alongside Making Team USA presented by Xfinity as we head into this important season,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Our athletes are putting in the endless hours of training and are working hard to represent Team USA at the upcoming Olympic and Paralympic Winter Games, and through this partnership, our fans will be able to have an inside look into that unique experience.”

“Making Team USA continues to give fans an unparalleled look into the remarkable journey of becoming an Olympian or Paralympian,” said Katie Bynum Aznavorian, USOPC chief strategy and growth officer. “We’re thrilled to build on the platform for the Winter Games qualifying journey—this time with even more social and digital programming, more fan-focused extensions and more behind-the-scenes content – all creating ways to connect fans closer with athletes as they prepare for Milano Cortina 2026.” 

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

About USOPC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic & Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC is focused on protecting, supporting and empowering America’s elite athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. The USOPC is entirely privately funded through the generosity of the American public and the support of many commercial partners.

U.S. Ski & Snowboard Partners with the U.S. Army, Celebrating the 10th Mountain Division’s Founding Role in the Industry

By U.S. Ski & Snowboard
October, 21 2025
army

U.S. Ski & Snowboard today announced the U.S. Army as the official armed forces partner of U.S. Ski & Snowboard, honoring the 10th Mountain Division’s distinguished legacy which led to the creation of America’s modern ski and snowboard industry. It is the first armed forces partnership for U.S. Ski & Snowboard.

The U.S. Army’s legacy in mountain warfare was forged during World War II when the highly trained Soldiers of its 10th Mountain Division scaled Italy’s Riva Ridge to secure a critical victory that shifted the momentum of the war. Upon returning home, many of these Soldiers founded ski resorts and ski schools nationwide that became the foundation of the American ski industry and fueled the sport's widespread popularity.

“Partnering with the U.S. Army has been in the works for a while, and goes back to a training camp in Portillo, Chile, where the soldiers of the 10th Mountain Division were training on the same mountain as our women’s alpine team,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Since then, we have been looking to work together to showcase the history of the 10th Mountain Division and its contributions to our sport. It is an authentic fit, knowing they were instrumental in founding the infrastructure of skiing and snowboarding in America, and built many of the resorts we ski and ride on today.” 

“Many Americans may not realize that two of their favorite winter pastimes, skiing and snowboarding, have deep roots in the U.S. Army,” said Brig. Gen. Matthew W. Braman, Army Chief Marketing Officer, who served as the Deputy Commanding General for the 10th Mountain Division from 2022-24. “We are proud to partner with U.S. Ski & Snowboard to bring awareness to the 10th Mountain Division’s achievements including the development of several Olympic athletes and a significant impact on the recreational ski industry’s culture.”

As part of the partnership, athletes will don an Army/10th Mountain Division patch on team outerwear. In addition, the U.S. Army/10th Mountain Division will invest in the U.S. Ski & Snowboard’s athlete influencer program to highlight the division’s foundation in alpine history and have a presence at the Stifel Copper Cup presented by United, an Audi FIS Alpine Ski World Cup Nov. 27-30 and the Stifel Lake Placid Finals, a COOP FIS Cross Country World Cup, March 20-22.

The partnership takes effect immediately and the Army’s investment will be used to support the U.S. Ski & Snowboard athletes as they enter the 2025-26 season, including the Milano Cortina Olympic & Paralympic Winter Games in Italy this upcoming February. 

About U.S. Ski & Snowboard 
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

About the Army Enterprise Marketing Office
AEMO is the U.S. Army's national marketing, marketing research and analysis, and accessions analysis organization. AEMO develops innovative and effective ways to connect with the American public to make the Army more accessible and understood, increase awareness of both the benefits and value of Army service, and motivate the most qualified candidates to choose the Army as their service of first choice. For more information on Army careers, visit: www.goarmy.com 

Liv Moritz is ‘On the Rise’

By Sierra Ryder - Stifel U.S. Ski Team
October, 20 2025
Liv
Liv Moritz races giant slalom in the 2024-25 season. (U.S. Ski & Snowboard)

Stifel U.S. Ski Team alpine skier Liv Moritz is making her mark in the world of professional ski racing, both on the Audi FIS Alpine World Cup and Europa Cup circuit. A Colorado native and standout from Ski & Snowboard Club Vail, Moritz has been a steady rising star on the alpine team with several World Cup starts and NorAm Cup success. 

A rising threat in the technical disciplines, Moritz continues to push and build on her talent. A dual-sport athlete, Moritz competes in two sports: alpine skiing and soccer. Representing both the USA and University of Denver, Moritz is an NCAA Division 1 soccer player and ski races at the highest level of the sport. 

Moritz is the latest athlete featured in U.S. Ski & Snowboard’s “On the Rise” series, presented by Zions Bank. Through community service, sponsorships and charitable donations, Zions Bank is committed to fueling economic growth and enhancing quality of life in Idaho, Utah and Wyoming.

We caught up with Moritz to dive into her background, reflect on a season of milestones and look ahead to her goals for 2025-26.

Q: What initially drew you to this sport?

 LIV MORITZ: I was introduced to ski racing by my parents, who also competed in the sport when they were younger. Growing up, my twin sister Kjersti and I alternated between ski racing and freeskiing, and enjoyed competing in slopestyle and halfpipe. However, I ultimately chose ski racing because most of my friends were doing it and because I found the incremental improvements during this time to be rewarding versus the subjectivity of the freeski scoring system. My favorite thing about alpine skiing now is the travel to new places and cultures. 

Q: When you were younger and getting into the sport, what were your goals? 

LM: When I was younger and first getting into the sport, my main goal was just to have fun and improve a little every day. Competing with my identical sister definitely added extra motivation. As it got more serious and I started to see some good results, I dreamed of becoming a professional skier, a soccer player and going to the Olympics. 

Q: What is your biggest accomplishment?

LM: My biggest accomplishment has been winning the slalom NorAm Cup title this past year. Some other big accomplishments that I am proud of are the two team parallel podiums at World Juniors and a couple of top five runs at World Juniors. And a fun one from earlier on, when I was a U14, my twin sister and I tied for first place at the Central/Rocky Championships in Steamboat.

Q: What is your ultimate goal? 

LM: My goal is to take skiing as far as I can and enjoy the moments of fun and accomplishment along the way. I also want to continue playing soccer at a high level, and perhaps play professionally in the future. Ultimately, I want to stay happy and loving both of my sports while pushing myself to reach my highest potential. Specifically, I would love to compete at the Olympics and be competitive on the World Cup circuit.   

Q: Who are your heroes? 

LM: Mikaela Shiffrin, Trinity Rodman, Alexia Putellas, Carissa Moore, Serena Williams and Allyson Felix  

Q: You win $5,000 in prize money: What do you do with it?

LM: If I won $5,000 in prize money I would set aside a small portion for personal spending on a fun trip that doesn’t require me to bring my skis along. I would invest the rest because investing offers the potential for higher returns over time. 

Q: Do you have a budget or follow a spending structure?

LM: Yes, I use a savings and checking account to manage my budget and finances, as well as a brokerage account for my investments. 

Q: What’s one money habit you follow?

LM: I try to shop with the intention to avoid impulse purchasing, and try to buy only what I “need.” I also try to avoid fast fashion because environmental impact is something I care a lot about. 

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